The way people advertise rentals has changed dramatically over the past 10 years. Today, all you need are three simple things – a laptop, a phone, and some coffee.
In 2006, you were limited to putting the dreaded sign in the yard and paying for advertising in the newspaper which don’t even work anymore in many areas of the country.
To find great tenants, all you really need is a computer, a phone, and some coffee.
The Internet has made it easy and cheap to list and market your rental property. However, while there has been a dramatic increase in the number of sites you can list and market your rental property, most of them are not worth your time.
Here is a list of the top three websites to list your rental property. Please enjoy your coffee, while these sites generate leads for you.
Despite its traffic, it is, however, flawed with it’s outdated design, and many scammers use Craigslist.
True story: One time I had a house listed for rent for $1,300 that was in an A location. I was getting no phone calls, despite my competitors renting out houses in the same area for $1,700. Finally, someone emailed me and said, “I’m confused. This same property is on Craigslist for $600.”
This person emailed me the link, and I was really shocked: there was my property, listed by somebody else for $600. I immediately turned this into the Craigslist fraud department.
However, this took a couple of days. Meanwhile, my property was still empty!
How this scam works: A person copies and pastes the listing. They make up a sad story about why they can’t show the property themselves, and then tell potential renters to have a look outside. If the renters like the property, they are told to send a deposit in and will then be told where the key is. The scammer pockets the money and disappears. Tons of people, unfortunately, fall for this scam.
Cozy can be super effective in getting you high-quality tenant leads – and it’s free!
There are several ways Cozy is different from other sites. While Cozy does syndicate the listing to Realtor.com, Doorsteps.com, and Oodle.com, the biggest differentiator is that no prospective tenant actually searches Cozy for rental properties. The fact that Cozy isn’t a marketplace for tenants and landlords is actually a good thing.
Here’s what makes Cozy better:
- Cozy can be used in conjunction with every other listing service on the planet.
- When you create a listing using Cozy, you post it on your Facebook and Twitter accounts and even in your email list.
- You can paste your specific listing URL into any other online listing, or share it via text message – it’s dynamic and flexible.
- You have increased control of who is looking at your rental property – which is essential sometimes.
Cozy is also tightly integrated from listing to application to lease. Cozy is built for landlords, therefore, it has more utility for landlords than sites built for tenants.
- 9 Easy Steps for Building the Perfect Rental Listing
- Market Your Properties from Anywhere with Cozy Listings
3. Zillow Rental Manager
Zillow acquired Postlets, a favorite of many landlords because of the way they could create very detailed listings. They’ve rebranded it as Zillow Rental Manager has retained all the functionality of Postlets.
A major bonus is that when your property becomes available again, you don’t need to recreate the listing. All you have to do is to make it available again.
Zillow Rental Manager (formerly Postlets) also populates several listing sites, such as Zillow, HotPads, and Trulia, so you get a network effect.
Other Marketing Methods
Build Your Own Website!
If you want to really go the extra mile, create a website for your rental property. This is a lot easier than you might think.
Local Newspaper websites
Some landlords do get leads from the local newspaper sites. They don’t necessarily get leads from the print newspapers themselves; the leads come from the online listing the newspaper has.
The major downside to advertising in local newspapers is that it costs money, and they don’t get as much traffic as the Craigslist, Cozy, and Zillow.
Nextdoor & Facebook Groups
Nextdoor is an amazing social networking site that has taken the county by storm, making it super easy to connect with your neighbors.
Facebook groups are typically private and require an approval to join, but they can be a great source for referrals.
A Word of Caution
Unfortunately, listing your site online can lead to a ton of scams and SPAM.
Below are some red flags to watch out for when listing your rental property online:
- The potential tenant wants to wire you money before seeing the property.
- They want to send you a certified check for more than you are asking for.
- The bank they are using is not in the United States.
- They insist on giving you the funds when banks are closed so you can’t verify the funds.
Go Forth and Conquer
By now, you should have some good ideas on where to list your rental property the next time you have a vacancy. If you post to Cozy, Craigslist, and Zillow Rental Manager, you’ll hit all the major online rental marketplaces, and drastically increase your chances of finding a good tenant.
Did we miss your favorite site? Let us know in the comments!