9 Easy Steps for Building the Perfect Rental Listing

Written on December 24, 2015 by , updated on December 3, 2019

Perfect Rental ListingsIt’s difficult to know what kind of rental listings will get the most inquiries.

The key is to build a advertising template, and follow it every time. In this infographic, the folks at Make it Cheaper, used our previous article to build a visual guide to ensure you don’t skip a step.

If you’re not sure where to start, check out Cozy’s free listing builder. Cozy will walk you through this process, and then syndicate it to Realtor.com and Doorsteps.com. You’ll also get a free webpage and a built-in online rental application for each rental unit you manage.

1. Headlines

Grab the reader’s attention by stressing unique features and benefits in a compelling title.

  • “Beautifully Refurbished Apartment Close to Beachfront”
  • “Spacious Apartment, 2 blocks to Metro, Amazing View, Available May 1”
  • “Super Cute Apartment, Best Location in Aiken, Near Restaurants and Coffee Shops”

2. Images

Use high quality image – taken in natural light – to attract the reader’s attention, increase trust and reduce the bounce rate.

At the very least, pictures should cover:

  • Bathroom
  • Kitchen
  • Living Room
  • Bedroom

Related: How to Attract Tenants on Craigslist with Irresistible Pictures

3. Captions

An important part of the advertisement is to personalize the images with captions so they tell the story you want.

  • “Relax on the soft as you watch the sun set over the city”
  • “Wake up late and still make it to work on time”
  • “Enjoy your weekend mornings at any of the 3 coffee shops located nearby”

4. Truthful Copy

Avoid exaggerating the features and using trite adjectives to describe your property. Your listing should reflect the uniqueness of your property.

Use bullet points to lead with the key features and location perks that will incentivize renters to make inquiries.

5. Optimized for Search Engines

When putting your listing together, always be aware of how search engines will view your listing. Include relevant information that renters will search for in the title and don’t overuse keywords. Key it descriptive, engaging and audience-appropriate.

6. Specs and Amenities

Always list the property’s dimensions and the number of bedrooms and bathrooms. If possible, include a floorplan as an image. List the specifics of the rental and expand on their key features.

  • New washer and dryer (2015 models)
  • Double-glazed and soundproofed windows
  • Charming exposed brick decor

Related: 4 Basic Amenities that Attract Quality Tenants

7. Pet Policy

Almost 50% of the population is estimated to be pet owners. Clearly outlining your pet policy in the advertisement will prevent any misunderstandings and headaches for both parties.

If you allow pets but have breed or size restrictions, or don’t allow reptile terrariums, then just say so. Likewise, if you would charge a premium for pet owners to cover potential damages.

Related: The Definitive Guide to Renting to Tenants with Pets

8. Utilities

You should provide an Energy Performance Certificate in your advertisement to improve trust and allow the reader to make an informed decision.

Clearly explain which bills are included in the rent, for example, “rent include water bills”. If all additional costs are the renter’s responsibility, then make sure it’s obvious in the listing.

9. Call-to-Action

End your listing on an affirmative note by including a call-to-action. Compel prospective renters to apply online, call or email to act now or they might lose the opportunity to rent your fantastic property.

The-anatomy-of-perfect-rental-listings v2

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