Did you know that renting your units as a typical landlord is the least profitable way to operate a landlording business?
Yes, you can make money each month but you can net up to eight and ten times more using an advanced corporate housing operating plan.
You can net 8-10x more money each month with corporate housing
What is Corporate Housing?
Corporate housing is an established concept where you rent a furnished apartment or home to a business. Typically all utilities and services are included; it’s like an all-inclusive hotel without daily housekeeping.
Traveling employees can make a strong case for corporate housing if they’re away on a business assignment that’s 20 days or longer.
You can customize your corporative housing offering to appeal to:
- Clients that want a luxury environment
- Typical white and blue-collar employees that prefer a home environment
- Insurance companies that need to house displaced families for extended periods
All three of these options can be very profitable depending on how you operate and what the competition has to offer. You competition is now hotels and other corporate housing units in your town – not other landlords.
Why is Corporate Housing So Profitable?
The benchmark is a hotel room for 20 or more days not a rental for 20 days. The benefits of corporate housing manifest themselves when longer term temporary housing is an issue.
Your goal in the corporate housing arena is to create an offering that is 40% to 50% less expensive than the benchmark hotel for a month stay.
If a hotel room is $100 per night per person, then price your offering at $50 per night per person. If you’re offering a decked out 3 bedroom, 2 bath house, then you might price your offering at $150 per night or $4,500 per month.
Compare that to the $1,500 monthly rent a typical landlord might collect and you’ll see why I said typical landlording is the least profitable way to operate.
Breaking Down Corporate Housing
Let’s drop this idea into the breakdown table.
|What:||Increase profits by providing corporate housing.|
|Why:||You can get two or three times the normal long-term housing rates focusing on corporate housing.|
|Increase Net Income By:||
|Basic Components for Luxury Corporate Housing:||
|Basic Components for Mid-Level Corporate Housing:||
|The Extreme Version:||Convert your rental house into a luxury corporate rental and include a luxury vehicle in rental package.|
|Possible New Income Streams:||
|Steps to Implement/Test:||
Quick Start Tips
Write an introductory and information letter to the HR manager of largest company in your proximity. Linkedin is great for networking into HR departments.
- Construction Teams
Follow the progress of a large construction project that goes out to bid. This information is kept on your City or County’s website. Contact the winning contractor and pitch your housing option to them.
- Fleet Drivers
See who has a fleet of trucks at the hotel nearest to you. Send a letter to the company and leave an invitation on the trucks.
- Online Listings
List your offering on corporate housing websites like: Expedia.com, CorporateHousingByOwner.com, CorporateHousing.com
POWER TIP: Having one consolidated bill is a huge benefit to companies, and corporate housing has that edge over hotels. Be sure to figure out how to make your target company’s accounting department happy.
Don’t Overlook Blue Collar Type Clients
Construction workers and project managers take long-term assignments away from their homes. Crews working on public works type projects are typically paid per diem based on the US Government Services Administration. Check the gsa.gov website to find the current per diem rates for your area.
This group has a difference set of priorities than the high-end corporate clients.
- At this level, many workers are willing to share a bathroom. A company may be able to place three or more people in a 3 bedroom, 2 bath house.
- Have laundry on site.
- Offer weekly housekeeping.
- Consider making your rental into a man-cave.
Executive Clients Want Premier Housing
Take a look at Corporate Housing By Owner. They have been providing corporate housing in major cities since 2005.
Their operation focuses on providing housing for large companies and pride themselves on offering high-end homes intended to delight their clients.
Corporate Housing By Owner uses their website, word of mouth, Zillow, Trulia, Hotpads and other travel agencies to book their residential homes. Many of their clientele are out-of-town visitors.
Corporate Housing By Owner is also able to benchmark their offering off of high-end hotels and adjust their prices accordingly. Yes, this means big money.
- VIP Treatment
Luxury rental clientele are very demanding. Executives expect to receive the VIP treatment they are paying for. It’s critical that there are no mechanical break downs or inconvenience during their bookings. This business model is lucrative but it is not passive.
- Higher Cleaning Costs
Blue collar types work in non-office environments, therefore they bring in more dirt. Your housing offering needs to be able to withstand dirtier clothing and foot traffic.
- Increased Marketing Expenses
You will need to maintain a decent website to operate in corporate housing and to be considered a serious player. Do what you can not to appear as a Ma and Pa type operator.
Cost / Projected Revenue
In the Silicon Valley, housing prices and rents are astronomical, and the rates a corporate housing provider can charge are sky-high as well.
Rent for a corporate home will vary seasonally and spike up to three times as much during festivals and times of high demand.
A good rule of thumb is to expect an all-inclusive furnished corporate unit to rent for two times the unfurnished market rent.
Although you never want vacancy, when dealing with luxury corporate housing, the number of days of lost rent is not as meaningful a factor as it is in the traditional landlord world. Catching the times of highest demand may more than exceed a year’s worth of market rate rents.
There are at least five different ways to be a buy and hold landlord. And you don’t have to ask permission to change your style.
There is a financial benefit for solving every problem. The bigger the problem, the bigger the reward. Consider positioning your rental to be a housing solution for a group within your network or a hotel alternative for a business within your proximity.