Both forward-thinking landlords and entrepreneurial tenants are using Airbnb to make extra money. Are you?
Airbnb is an online marketplace that helps people looking for hotel alternatives rent guest rooms from regular people.
Airbnb is Here to Stay, Like it or Not
Travelers love Airbnb because it gives them the option to stay at a nice place at less than hotel rates. As the idea grows in popularity, more and more tenants are jumping into becoming hosts.
Yep, you’ve got tenants making good money as Airbnb-landlords and real landlords (you) are struggling to adapt.
The biggest objections that landlords cite include the violation of subleasing clauses and not being able to contact occupants in the case of an emergency or noise complaint. Essentially, if the actual tenant temporally moves out and leases their entire home to an Airbnb’er, the landlord has an unvetted person in control of their asset. And that is something to be very concerned about.
The “problem” is so widespread, there is even a website called Huntbnb to help landlords find out if their tenants are subletting on Airbnb without their knowledge.
But instead of hunting down and evicting entrepreneurial tenants, we landlords should collaborate with them.
Innkeepers in the Collaborative Economy
In an Innkeeper model, the landlord handles the Airbnb financial interfaces and the tenant, the innkeeper, handles the physical aspects of hosting.
Jeremiah Owyang, a Collaborative Economy thought leader, predicts many businesses will soon collaborate so closely with their customers that their clients might be mistaken for their employees. And this innkeeper concept where a tenant pays rent as normal, but receives a payment from the landlord when they host an Airbnb guest, is a perfect example.
Instead of fighting the change that is upon us, we should construct joint ventures with tenants that want to Airbnb their homes. This collaborative approach is a way to generate rents that easily exceed market rates with just a little more effort on the landlord’s part.
Joint ventures with residents can be a very profitable for the landlord.
Under this scenario, the tenant would perform housekeeping, bellhop and information desk services; the landlord would handle front desk financial matters.
In other words, the innkeeping tenant pays rent as normal, but receives a payment back from the landlord when they actually host an Airbnb guest.
My Upcoming Experiment
I plan to rent my 2 bedroom 1 bath apartment unit that rents for the $625/month to a collaborative tenant who will manage the Airbnb guest room. I will handle the bookings and financials and he is going to handle the check-ins, housekeeping, etc.
If we are able to rent 10 days per month via Airbnb at $70 per night, we would gross $700 per month. Splitting the proceeds 50-50, I would write him a check for $350 (off-setting his rent by 56%) and collecting an effective rent of $975 for the unit.
We would need to split utilities and other expenses as well, but this a sustainable win-win in my book.
Breaking Down the Innkeeper Model
Let’s drop this idea into the breakdown table.
|The Innkeeper Model|
|What:||Profit share with a tenant that hosts short-stay customers you find on Airbnb.|
|Why:||Instead of fighting tenants wanting to sublet their homes, landlords should collaborate with them to capture above market rate income.|
|Increase Net Income By:||Marketing a room on Airbnb and splitting the profits with the Innkeeper.|
|The Extreme Version:||Allow tenant opportunity to share their way to “free rent” – enough shared income to completely offset their monthly rent obligation.|
|Possible New Income Streams:||
|Nontangible Benefits:||Innkeeper business model may allow you to purchase trophy properties that might otherwise be unaffordable.|
|Steps to Implement/Test:||
Evaluate Your Potential
- Go to Airbnb.com and see how many available units there are in your area.
- Pay attention to where the other offerings are located and determine why people are selecting those locations.
- Learn about local ordinances that you would need to observe as an Airbnb host.
This idea does require some up front expenditures. You will need to:
- Furnish the room in an attractive manner and possibly even provide complimentary toiletries. This can be costly.
- Hire a professional to photograph your place – don’t skimp on quality photos. If you’re eligible, Airbnb will even give you a free photo shoot.
- You will need to write a new contract with your tenant, the innkeeper, to spell out every detail of the joint venture.
A world of possibilities is open to landlords who are willing to collaborate with their tenants.
This collaborative approach flies in the face of the stereotypical landlord approach. Many traditional landlords will likely dismiss this idea and continue to settle for market rate rents. That’s ok. I’ll continue using Airbnb and other ancillary income tactics to be 56% more profitable than the owners of similar properties in my area.
Having a trustworthy relationship with your tenant is critical to the success of this collaborative model. In fact, trust is the underlying currency of the collaborative economy. However, the need for well written agreements and accurate bookkeeping cannot be over emphasized.