Customers are to Businesses as Tenants are to Landlords. No, this is not the SATs, but rather a critical realization that every successful landlord needs to accept. Just as examples of wonderful customer service should be praised, so should excellent landlording. Tenants (especially in the world of social media) have the power to make or break a Landlord.
It’s incredibly easy for a tenant to post a harsh retaliatory remark about their landlord, who might have “offended” them, or perhaps wouldn’t let them paint the walls “Cyndi Lauper Pink”. But far less common is the occurrence of a tenant giving an accolade, especially on the internet. So when I see a nice remark about a landlord, I think it worth mentioning!
Generally speaking, landlords get a bad rap because they are emotionally associated with paying rent every month. Despite having a lease agreement, there is a negative emotional response when anyone has to pay their monthly rent. It’s hard, the economy is bad, I get it. The landlord is at the epicenter of that emotion, and therefore already has a negative connotation before the lease even begins.
However, it’s fairly easy to overcome that stigma, and win the hearts of your tenants. Holidays, and birthdays are perfect opportunities to reach our to your customers… I mean tenants, and build a respectable relationship with them. By building a healthy professional relationship with your tenants, you will quickly be able to discern the good from the bad and will give you a platform to encourage the quality tenants to renew their leases.
Accolades on Twitter:
In a quick search on twitter, I found some great examples of Landlords who have won the hearts of their tenants.
— Buildium (@Buildium) December 3, 2012
— Woj Kwasi (@WojKwasi) December 4, 2012
My landlord always reminds me how much she loves me. She made this for me <3 http://t.co/9spko7q1
— Pretty Brown Skin (@KinziLinzi) December 4, 2012
— Megan Mo Eccles (@Mo_Eccles) December 4, 2012
— Laurence Hebert (@Ldotcom2) December 4, 2012
Share Your Thoughts
Do you have any other examples of excellent Landlording? Share them in the comments section!