Amazing Paint Colors for Rental Properties

Written by on August 16, 2012

Choosing interior paint colors can be tricky. Your mission, should you choose to accept it, is ensure your rental property will appeal to the largest population of potential tenants.  Just like Goldilocks’ porridge was first too hot, then too cold, the bears ended up choosing the one that was “just right”.

While having “accent” walls is perfectly acceptable, you generally want to stick with neutral colors. Meaning,  nothing too bold while still being gender and culturally neutral. Vivacious Pink doesn’t  go over well with the guys, similarly as camouflage does not bode well with the ladies. Stay away from color combinations that resemble national flags because you don’t want to invoke preset stereotypes.

Oppositely, if you paint everything white (I mean everything), your property will seem dull and sterile – lacking a sense of “life”.  Painting everything white may look clean, but it will scare away some potential tenants who lack vision to make it their own.  After all, they need to be able to envision themselves making a home in your property.

The goal is to get the property rented, not to make statement or even to use “your” favorite color.  It doesn’t really matter what your color preference is, as long as the color you choose makes a potential tenant want to sign a lease.

Great colors for rental properties:


If I were only picking two colors, I would pick Manchester Tan for the walls,and Decorator’s White Moulding and Trim.  Decorator’s White is less stark than brilliant white, and blends with almost every color since it has a little bit of gray in it.

You can go to many professional paint stores, and have them match the color of a more expensive paint.  For example, since Farrow and Ball is about $90 a gallon, I will take a Farrow and Ball paint swatch to a Sherwin-Williams Paint store, where the wizards behind the counter use a high-end scanner that will match the color perfectly – for less than half the price!

The Psychology of Color

Courtesy of NowSourcing, Inc
Psychology of Color [Infographic]

Other Good Reads:

photo credit: Brett Jordan | cc

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3 CommentsLeave a Comment

  • easton corbin

    Indeed a very nice post. Check out Paint Colors, the website for the specific paint details and information. Thank you again for writing such a good post.

  • Coastal

    What Exterior Color should we paint the exterior to improve the appraised value of a property
    I have a client who is rehabing a low income 15 unit apartment to flip. The property has five separate buildings and the Windows, doors, and A/C units have black metal cages. We want to paint the exterior of the cinder block building a color that will improve value and rents. We either need a color that will blend with the black metal or A color change for both. Any help is greatly appreciated.

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